People have different reasons for buying the tablets they do. For those who can't afford buying, one can get a free ipad mini in an online contest. They are definitely not used the same in every case. As far as Apple goes, they are struggling to stay in the front of the tablet market with the onslaught of Android based tablets.
One of the latest news was another upcoming product of Apple is new iPad mini. Giant Apple gadget world today has been rumored that the release of iPad Mini will try to compete in the market along with Samsung gadget.